And such stars inevitably attract fashion-model-type media interest: 'What’s she wearing?' 'How’s she doing her hair?' 'How much did she pay for that bling?' Cultivating Sexy Media Image Typically, the female athletes who attract and hold media limelight are from non-team sports, such as tennis-singles sister stars Serena and Venus Williams. women’s soccer team stirred unprecedented national, across-the-board sports interest with its championship match against Japan last month. The choice of Moore, a team player, is welcome, particularly in a summer when the U.S. She also made her way onto the all-star team as a rookie for the Minnesota Lynx.Īpril Holmes, a world record-breaking runner in the Paralympic category of competitors with single-below knee amputation, was the first woman to join Jordan’s roster of impressive athletes in 2009. 1 draft pick in the Women’s National Basketball Association this year. Moore raises female representation on the brand to 8 percent.Īfter spending four years playing college basketball at the University of Connecticut, and leading Uconn to two national championship titles and a record-breaking 90-game winning steak, Moore became the No. Jordan, otherwise known as his 'His Royal Airness,' is said to handpick athletes that represent his famous organization. In a highly publicized press conference in May, Maya Moore became the first female basketball player to be signed onto Michael Jordan’s Nike brand, considered to be the most exclusive sponsor by athletes and sports enthusiasts. (WOMENSENEWS)–Nike’s Jordan brand announced the addition of a new athlete on its 25-person star roster this summer, and it’s not another guy.

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